Hard Rock Atlantic City Announces $20M Renovation

oleh -5 views
Hard Rock Atlantic City Announces $20M Renovation

Posted on: May 3, 2021, 09:10h.

Last updated on: May 3, 2021, 12:06h.

Devin O'Connor

Hard Rock Atlantic City says it will spend at least $20 million in capital improvements, the bulk of the money allocated to renovating 91 suites at the Boardwalk casino.

Hard Rock Atlantic City casino resort
Atlantic City is warming up, and guests are seen here enjoying the boardwalk. Hard Rock is investing another $20 million into its casino resort. (Image: Philadelphia Inquirer)

Hard Rock only opened its integrated resort in Atlantic City in June of 2018. Hard Rock International acquired the shuttered Trump Taj Mahal from Carl Icahn for just $50 million in 2017. The casino company owned by the Seminole Tribe of Florida then invested more than half a billion dollars to transform the India-themed property with turrets, minarets, and fake gold into a rock ‘n roll gaming resort destination.

Now, less than three years later, Hard Rock is dumping another $20 million into its Atlantic City footprint.

Sixty-six Celebrity and 25 Roxy suites will be renovated, and all standard rooms were recently upgraded with new flat-screen televisions and LED lighting. The $20 million investment round will also bring a Starbucks to the boardwalk, additional slot machines to the casino floor, and new outdoor beach amenities. 

Casinos Spending in AC

Last year was a difficult year for the nine casinos in Atlantic City. The pandemic resulted in gross operating profits plunging more than 80 percent. It would have been worse if it were not for online gambling and mobile sports betting.

Despite 13 months and counting of challenges, Atlantic City casino owners are preparing for better economic conditions ahead. 

Along with Hard Rock, Caesars Entertainment is spending $400 million over the next three years to renovate its three properties in town. Ocean Casino Resort last month announced a $15 million property refresh, and Bally’s is investing $90 million in a much-needed and long-overdue renovation of its boardwalk namesake. 

“We need to reinvigorate Atlantic City,” Lupo told the Associated Press. “With declining revenue, there are only so many visitors out there. It’s become more competitive. Those properties like Hard Rock that are in it for the long run are investing their dollars now.”

Other Attractions Coming to AC

Showboat owner Bart Blatstein believes Atlantic City must be more than casinos to attract new visitors. With gambling widespread in the northeast, the real estate developer is focused on creating new entertainment that appeals to families.

In April, Blatstein said the total cost for his 100,000 square foot indoor waterpark will cost $129 million. The Showboat is a non-gaming resort because of a deed restriction Caesars placed on the property when it sold it back in 2014.

“We’re going to be the first true year-round family resort in Atlantic City,” Blatstein said recently. 

Tentang Penulis: Slot Online

Gambar Gravatar
Membawahi beberapa media infomasi online. Staff pada Grup operator label swasta terbesar yang menggunakan tulang punggung kami di ASIA untuk keluaran sydney dan keluaran hongkong. Rekam jejak yang terbukti selama lima tahun dan lebih dari 88 klien dengan basis klien terbesar dari jaringan multipemain. Bergabung bersama Oasis 88 dan rasakan apa itu game online masa depan. Kami memiliki semua alat yang diperlukan untuk Slot Online 88 mengungguli persaingan dan kami menyediakan kolaborasi ujung ke ujung untuk memastikan kemajuan bisnis yang berkelanjutan di daftar slot online. Jangan lewatkan kesempatan ini dan bergabunglah dengan jaringan game slot online gratis online terbesar di Asia! Dengan profile oasis 88 di bbkm.info. Sementara sebagian besar penggemar game slot online baru masih mengandalkan komputer desktop untuk menikmati game berbasis flash favorit mereka, HTML5 dengan cepat mendapatkan landasan sebagai platform pilihan warn.org.au.